Are your brilliant business ideas too darn difficult to explain?

Instant Brand Clarity

See your message unfold before your eyes

See your superpower

Know what to say

Sell your Service

"I got more clarity about my messaging in our first 3-hour consultation
than I have in the past 3 years working with copywriters and consultants."

Christopher Becker, weight loss coach

Are you juggling with (too) many ideas?

You have innovative, visionary ideas, but when you talk about them...

  • your website looks and sounds waaay too generic!
  • it is frustrating that people just don't "get" what you do
  • you feel overwhelmed because what you do  is too difficult to explain – intangible, abstract, or complicated

What you need is an overview of how all the elements fit together – and a map that shows you how to distil the essence of what you do.

Connect dots
Venn brand diagram

I help you connect the dots

and communicate in a clear and compelling way.

  • we take a deep dive into your business ideas
  • get it all out on paper.
  • and see patterns that you might not have seen

 If you see it all laid out on paper, it is easy to see the red thread and compose a compelling story for your customer. With your Business Storyboard, it is as if you can walk around in your customer's life.

You'll know exactly how to talk to them, so they can hear you, understand, and are excited to buy from you.

Work with me

We meet on Zoom. I share my screen.
I sketch the big picture of your ideas, your message and your business while we talk. 

You walk away with clarity, a fresh perspective on your business, and a masterplan for your communication. E.g. on your website. Here you can see a video about how to get from your storyboard to your website.

Your storyboard provides you with the content for your site.

You still have to design it. (Or have me help with the design). You can see a video about using lighthearted illustrations for serious business here.

My Services


Find and Express your Message



1. Find your niche: One-hour visual coaching

We start by finding your superpower! Experience what Brand Storyboarding feels like, and get clear about your niche.

You can buy the session here.


2. Three hours Brand Intensive

Deep dive into your business. We'll do a three-hour intensive workshop, (or more if needed) where I sketch out your business messaging.

With your Brand Storyboard, you get a master plan for your business communication.

You can book additional sessions if you need more. Or maybe you're ready for ...


3. Illustrated visual identity

Stand out with a visual identity that is powered by a pack of your very own brand illustration system that you can use on your website, social media, and everywhere.


Custom sessions 

I also offer custom visual coaching to create visuals and help you think through difficult problems with my pencil.

If you have any questions, send me an email through the button below, or book a chat!

Course and Group coaching

Learn to use the power of visual thinking for your business.

I share my storyboarding templates, tips and tricks, and show you how to draw your customers' transformation.

What customers are saying

"I felt like I was seeing the tapestry of who I am as a professional unfolding before my eyes. I saw ideas, niches, strapline possibilities, new audiences… It was 100% enjoyable and I could see new doors opening as you drew."

Caroline Harvey, Public speaking coach & copywriter


People think „I need to get good at is selling and pitching“. But no. The first thing we need to go deeper on is clarity. This work that Ingrid is doing is where it all starts.

Tad Hargrave, Marketing for Hippies


This is so cool! I couldn't be happier with my Storyboard. It makes it all more tangible

Jonathan Stark, business consultant




With her enormous experience and insight, Ingrid was helping me see how to put the whole thing together.

Libbla Kelly, positivity coach


I am so thrilled with this! Your work captures the essence of my business.

Karen Dietz, business storytelling specialist



I struggled for a long time trying to understand how all of the pieces of my business fit together  Following only three hours with Lill, I had a visual map of my customer journey in hand that I can share.

Sherry Richert Belul,


Ingrid has terrific insight .. it was fun seeing what I do come to life on the screen!

Highly recommended for those needing a new level of clarity in their brand.

Rochelle Moulton, authority brand consultant


Ingrid helped me to stand out by drawing the heart of my business. And it inspired me to start drawing my own illustrations, too!

Suzanne Harrison, web designer

You absolutely need to do this work. If you don't know the answers to these questions, you will never be able to position and market yourself.

Pia Silva, Worstofall Design