Are your brilliant business ideas too difficult to explain?

Discover your message

Stand out with irresistible brand clarity

See your superpower

Know what to say

Sell your Service

"I got more clarity about my messaging in our first 3-hour consultation
than I have in the past 3 years working with copywriters and consultants."

Christopher Becker, weight loss coach

Are you juggling with (too) many ideas?

You have innovative, visionary ideas, but when you talk about them...

  • Your website looks and sounds waaay too generic!
  • You feel overwhelmed because what you do  seems to be too difficult to explain – intangible, abstract, or complicated
  • It is frustrating that people just don't "get" what you do.
  • Maybe because you’re not that clear about it yourself?
  • Creating content for social media or  newsletters feels exhausting!
Connect dots
Venn brand diagram

I help you connect the dots

we take a deep dive into your business and get it all out on paper.

 If you see it all laid out on paper, it is easy to see patterns and find the compelling red thread.

With your Business Storyboard, it is as if you can walk around in your customer's life.

You'll know exactly how to talk to them, so they can hear you, understand, and are excited to buy from you.


"In one short session, Ingrid brought unexpected insight to my personal and business brand and vision. Not sure how she does it, but her discovery questions and sketching magically create clarity. I recommend anyone in business to experience her incredible creative flow."

Kim Piller, Sales Coach

Work with me

We meet on Zoom. I share my screen.
I sketch the big picture of your ideas, your message and your business while we talk. 

You walk away with clarity, a fresh perspective on your business, and a masterplan for your communication.

Here you can see a video about how to get from your storyboard to your website. And a video about  lighthearted illustrations for serious business here.

My Services



1. Brand Kickstart

We start by finding your superpower! If you aren’t clear about what to focus on, this 1:1 visual coaching workshop will help.

Read more and book here.


2. Four Weeks Brand Clarity Program

Deep dive into your business. Includes a brand storyboarding workshop. We define and sketch your business message, your core offer and your signature story.


3. Illustrated visual identity

Stand out with a visual identity that is powered by your very own brand illustration system that you can use on your website, social media, and everywhere.


Drawing Club for Business 

Self-study drawing course plus monthly (or more) live sessions. Starting Nov 23th we do a 5-weeks-drawing for-socia-media sprint!

Join the club! 

Included in the club:

  • Video based drawing class where you learn how to illustrate your ideas with simple drawings.
  • Brand storyboarding course to get clear about your communication
  • Live workshops and group coaching

What customers are saying

"I felt like I was seeing the tapestry of who I am as a professional unfolding before my eyes. I saw ideas, niches, strapline possibilities, new audiences… It was 100% enjoyable and I could see new doors opening as you drew."

Caroline Harvey, Public speaking coach & copywriter


People think „I need to get good at is selling and pitching“. But no. The first thing we need to go deeper on is clarity. This work that Ingrid is doing is where it all starts.

Tad Hargrave, Marketing for Hippies


This is so cool! I couldn't be happier with my Storyboard. It makes it all more tangible

Jonathan Stark, business consultant




With her enormous experience and insight, Ingrid was helping me see how to put the whole thing together.

Libbla Kelly, positivity coach


I am so thrilled with this! Your work captures the essence of my business.

Karen Dietz, business storytelling specialist



I struggled for a long time trying to understand how all of the pieces of my business fit together  Following only three hours with Lill, I had a visual map of my customer journey in hand that I can share.

Sherry Richert Belul,


Ingrid has terrific insight .. it was fun seeing what I do come to life on the screen!

Highly recommended for those needing a new level of clarity in their brand.

Rochelle Moulton, authority brand consultant


Ingrid helped me to stand out by drawing the heart of my business. And it inspired me to start drawing my own illustrations, too!

Suzanne Harrison, web designer

You absolutely need to do this work. If you don't know the answers to these questions, you will never be able to position and market yourself.

Pia Silva, Worstofall Design