Lill Branding Blog

Free 5-minute-website review

I want to offer you a gift for signing up to my newsletter: Free 5-minute- website reviews! It is very easy: sign up and send me your website address, and a few words about what you want your site to do. (Btw, this can already be an eye-opener!) I’ll then send you a little video with advice about what works, and what could be improved. Looking forward to seeing your site! Happy Friday, and have a great weekend. Sign up and get your website review

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Made Mistake? Move on

Yesterday I sent out a mail where I wrote “know” without k in the topic line. How embarrassing. But what can I do? Once an email is sent, it is gone. Laugh, and move on, as a kind soul suggested.
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Your Archetypal Voice

Have you checked the brand quiz here on the site? It is like a personality test for your brand!  The quiz is based on Carol S. Pearson’s book “The Hero and the Outlaw”, based on ancient Story archetypes. It is fun to do and can be helpful in finding your brand voice. It doesn’t replace the fundamental work of finding out what you are doing for whom and why they want to pay you for it. But it helps you to find out how to say it, and how to appear on the photo. Let’s say you’re a profitability expert. You can be that in an “Everyman”- way, wearing a lumberjack shirt. If you’re a “Hero”, maybe you should wear a sharp suit and tie.…

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Have Business? Find Dragon!

If you have a business, you need to be seen and heard. But It can be difficult to muster up the motivation, courage, or courage, to speak about yourself. But if you’re on a mission, it is easy to speak up. It even becomes your responsibility. Because if it is you who knows how to rid the world of an evil dragon, you have to act! Every good story has a villain or a dragon. Something that is threatening not only to the hero but the whole village. Or, even better, the whole world. The dragon might be called “hourly billing”. Or “calorie counting”. Or “confusion about marketing”. If you don’t have a dragon yet, go find one. Then slay it.…

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Use a pen to think better

Last week I did a Storyboarding session with a group of people. It was a pretty complex communication puzzle that needed to be solved. There is a lot of information being processed in these three hours. But although it does require focus, I don’t think it is particularly exhausting.  There are several reasons for that. 1. I don’t have to keep the information in my head. It is all on paper, at the right place, and I can re-visit it when I need to.  2. drawing is fun and activates a different part of the brain than thinking (I think) 3. It is easy for everybody on the call to follow “where we are” in the process.  I can only recommend using…

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Why, what, how, what if…

Writing is difficult. I’m always on the watch for the magic bullet that will make writing easier. Why-what-how is a very condensed recipe to structure information in a way to reach all learning types (symbolized with circle, square, triangle and squiggle) You can apply it to writing blog posts, courses, anything. It works like this: 1) Start with the WHY. Why should I read your text? 2) What is it you’re writing about? 3) How does it work what you’re explaining? 4) What happens if I do what you say? Sometimes you will focus more on the why, sometimes on the How-To – depending on if your readers already know what you are writing about, or not. Also called…

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Brand Colors

  When people think about branding, they think about logo and colours. I did, too, for the longest time. Heck, I studied visual communication and did graphic design for decades.  But now I see that positioning, identity,  and marketing all go together.  If you are able to solve a  sticky problem for your clients, they wouldn’t care if you have an Easter bunny for a logo. Make your solution to their problem front and centre. Then pick a brand colour that you like and  speaks to your audience. Don’t use bright pink if you’re an accountant (unless you are the one accountant who does things in a pink kind of way!)  Sometimes playing around with colours and logos is a…

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You have to trigger a Rolodex Moment

What do you say when you get asked: “And, what do you do in your business?” Unless you have a very defined role like “painter” or  “chef”, it can be tricky. You don’t want to give a long-winded answer, but you also want to be specific enough. After all, it could be that your new acquaintance knows somebody who needs your services! Here is a word I learned from business coach Jonathan Stark:  Your message needs to trigger a “Rolodex moment”. When you say what you do, it should trigger their brain to search for people who need exactly your service. “Career coach” is better than “Coach”. “Career Coach for moms” is even better. And if you are a…

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Brand Storyboard: Jonathan Stark

Video from a Storyboarding session with author and business coach Jonathan Stark, whose work and advice I’m following. Listen to him if you are tired of trading time for money, and if you want to see how crystal clear messaging looks. If you want to get a Brand Storyboard taster, come to the Lill Storyboard Café! You can sign up for notifications here

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Podcast interview

    I was interviewed for the podcast by Myriam Hadnes: “Are you still searching for your message? The terminology we use as facilitators may seem confusing for some of our clients. We must discover and use the right language that our audience understands, and this starts by considering the big picture of a brand. I’m so excited for you to listen to this episode of workshops work because I’m joined by the incredible Ingrid Lill, a top brand strategist who helps coaches and consultants turn “confusing lingo into a clear message” that their client can understand.

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