News from the Lill Branding Universe

A Safe Harbour for the Homeless, Addicted and Mentally Ill

Here is the result of a Storyboarding session with a Canadian non-profit organisation. The connection was made through  – a branding agency I had worked with before. The challenge Their communication challenge was to figure out a brand story for Safe Harbour. They want the citizens’ acceptance, who tend to feel threatened by Safe Harbour’s “misfits” and are failing to see the benefits.  What they currently have on their website is the (nice) portrait of a homeless man who found shelter at Safe Harbour. There is nothing wrong with the design of the website.   But they don’t need the acceptance of the homeless, who are happy that they get a safe place to sleep, food, and a shower.   We…

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Let’s talk Superpowers

What are your superpowers? . If you are at loss for words to describe what makes you unique, try a personality test! According to the Gallup strengths finder test, my strengths are strategic thinking, ideation and visioning. . – “Find connections between seemingly disparate phenomena”? Yes! – “Take something familiar and view it from a strange but enlightening angle”? Yes! – “Discover elegantly simple concepts beneath a complex surface”? Hell yes! . That’s exactly what I’m doing in my Brand Storyboarding sessions, and I’m going to incorporate some of these sentences to my website.I want to encourage you to do the same. We want to know who you are, not only what you do. We want to know how…

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Gap Filling

As a business owner, you should be looking for a gap. The gap that prevents your (prospective) clients to reach the next level in their business. If you can provide the missing piece, you have a potential business. If you can name the gap, you have a business. If you have a gap-filler for your clients, it is much (much!) easier to “productize” it with a fixed price, than to re-invent the wheel, and write a proposal every time. That could be a course, a book, or just a defined service. Ideally, YOU are the only person in the world that can fill this specific gap. Maybe because of your expertise, or your personality. With a “signature product” it…

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Zero in

Do you know what your website is about? I was interviewed by Dennis Geelen, author of “the Zero in formula”, for his upcoming course. Watch this little clip to get a 3 minute overview about the elements of Brand Storytelling.  

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Grow up!

  The other day a client said to me: You helped me grow up in my business. You helped me cut away the fluff I was hiding behind. Now I can tell my clients: “This is me and this is what I am doing.” I think this is a beautiful way of putting it. Something I wouldn’t have thought of myself. I’ll definitely use this sentence on my website in the future. I hope you learn two things from this: 1. Don’t hide behind “I do everything.” 2. Speak with your existing or potential clients, and learn from them. Otherwise, you swim around in circles in the soup of your own thoughts. Can you recognize the hiding behind “doing…

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Draw your Big Vision for 2021

Let’s start a fresh, exciting and creative year together, no matter what! 

As a kickoff, I’ll do a Draw-your-vision class on the 5th and the 12th of January. (Because I figure that our big plans won’t fit into one hour)

This is only the first class of a whole round of Lill Drawing Club activities.

Sign up here:

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LiLLuminations in Næstved

In December 2020 I was part of the “cultural advent calendar” in Næstved City together with a group of artists, and projected festive drawings onto house facades. Special thanks to Dorthe Eggertsen for organizing the event, and to Pernille Plantenter Holst for technical assistance. If you want to see more drawing projections, take a look here at  

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A new level of clarity

Brand Storyboard: Business Coach Rochelle Moulton “Ingrid has terrific insight and her ability to draw ideas so fast just blew me away… it was fun seeing what I do come to life on the screen! Part of her “magic” is asking insightful questions and translating that to a powerful visual. Highly recommend for those needing a new level of clarity in their brand.”   I highly recommend the podcast “The business of authority” that Rochelle is hosting together with Jonathan Stark! Click to enlarge

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How to find the golden egg

One of my clients is a web designer. She does all kinds of websites, because…

“I don’t want to do websites for dentists for the rest of my life!”

Picking a niche – i.e. specializing – is a scary thing to do.

But it is also the best way to make progress with your business.

It means serving only a certain group of people.

Or, offering only a certain thing.

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Brand Storyboard: Crisis Compass

I did a session with “Crisis Compass” CEO Thomas Lahnthaler. We talk about how business owners can create their own choices in uncertain times. Here is an excerpt from our conversation. You can watch the whole session below. Complete session recording  

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