Idea Overflow

Brand messaging for brilliant business owners

Illustrations for serious business?

Can you use light-hearted drawings to illustrate serious business? This was one of the questions in yesterday’s Lill office hours. So I shared a few examples of sites that I have designed – mostly using photos plus illustrations – hopefully it will show that stock photos (yawn) aren’t the only possibility. I’m always looking forward to my Tuesday drawing and…

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People are finding you – what now?

Last week I wrote about spreading breadcrumbs so people can find you / your website. But once they are on your site, what is it you want them to do? You need a “call to action”.  Here are two possibilities: If you have productized services, a freebie and a welcome email series in place: Get them on your mailing list! Or…

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See the problem?

You can’t sell something to someone who doesn’t want what you sell. There needs to be some kind of gap in their life that they want to fill. This can range from barely noticeable to big struggle. Can you identify at which stage your people are likely to buy your service? This is the person that I draw first in…

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The problem with dementia

Last Tuesday in my drawing workshop we drew “clients with a problem”. A participant asked me how to draw “dementia”. Incidentally, I had done that some time ago for dementia care consultant Rachael Wonderlin, MS Rachael’s dementia care programs are for senior residencies. And many groups are involved! In business communication, the first big puzzle piece that has to be in…

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What is your doodle type?

  Are you working on finding your brand voice and style? Maybe your phone doodles can give you a clue. I have the idea from stylist Carol Tuttle website “Dress your Truth”. She identifies four categories: bubbly spring, flowy summer, dynamic fall, and still winter. Each with its own colour characteristics. You can buy matching clothes on her site, too. But back…

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Hard skills and serendipity

Sneak peek into a storyboarding session. Sometimes it blows my own mind how effective it is what I’m doing. Seriously. Yesterday I had a session with a lovely coach who is “helping burnt-out professionals to discover and live their purpose” (Sidenote: A one-liner like this often emerges automagically from the picture, without half trying!) Soulful Career Coach Kat Renee had…

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Do they love you?

  I am developing this model for my potential customers, so they can self-identify where they are in their branding process. But I’m developing it also for myself. I want to be clear about what I am doing. And the best way to get clarity is – to draw a model or a map. You can give yourself points on…

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Who is your enemy?

The other day I had a session with coach Ann-Britt Bolinder from “Horses healing Humans”. Today we got together to talk about the experience and help each other identify the philosophy that is behind our work. Ann-Britt’s work is resting on a “back-to-nature” premise. For her, our industrial world and stressful workplaces are making us sick. This is the enemy…

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Shout from the rooftop

What is it you are shouting from the rooftop? You might ask, why even think about something like that? Maybe right now, making money is all you are worried about. The problem with putting money in the centre is that it doesn’t help you to stand out. It doesn’t give you a reason to shout from the rooftops. Finding a…

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The world without you

Yesterday, I sent out “homework”  to my subscribers, asking them to list eight things about how you change the world. I promised that I would share my own list. The first item on my list is: I make stuff that hasn’t existed before! With my drawings, I make people smile and wonder, and the world becomes more colourful. If you…

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