News from the Lill Branding Universe

Your thing and the box

“What is your one most important, your signature service?” This is the question where I often meet resistance when talking to clients. They don’t want to be put in a box. But try playing with the thought of narrowing down your offers. What is the one thing that is most effective? The one thing that interests you most? The one thing that makes you different from everybody else? Or, can you find a red thread that unites all the different things you are doing? Restraints don’t have to be bad. Can you find a box that you are happy to embrace? I’m curious! Do you have an answer?

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Just be you!

All the marketing advice out there requires you to “be authentic”. But what if “authentic” is so quiet that nobody notices you? Or if your “authentic” is too bold and bright for your corporate customers. Should you then tone yourself down? Or find new customers? What if you hate public speaking. Should you do it anyway, or would that be “inauthentic”? I’d like to hear your take on it!  

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The cover page for your business

last Friday I started to give away free website reviews. A handful of my readers was so brave to accept my offer and sent me over to their website. It was lovely to see what they are doing – I looked at sites of artists, app developers and coaches. Five minutes is not a long time to look at a website. But. Your average visitor doesn’t even spend 5 minutes, it is more like 5 seconds! They glance over the first section. If it looks interesting for them, they might scroll down. If not, they are gone. Use the first section of your site to grab your ideal client’s attention. It is the cover page of your business. I…

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Free 5-minute-website review

I want to offer you a gift for signing up to my newsletter: Free 5-minute- website reviews! It is very easy: sign up and send me your website address, and a few words about what you want your site to do. (Btw, this can already be an eye-opener!) I’ll then send you a little video with advice about what works, and what could be improved. Looking forward to seeing your site! Sign up and get your website review

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Made Mistake? Move on

Yesterday I sent out a mail where I wrote “know” without k in the topic line. How embarrassing. But what can I do? Once an email is sent, it is gone. Laugh, and move on, as a kind soul suggested.
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Your Archetypal Voice

Have you checked the brand quiz here on the site? It is like a personality test for your brand!  The quiz is based on Carol S. Pearson’s book “The Hero and the Outlaw”, based on ancient Story archetypes. It is fun to do and can be helpful in finding your brand voice. It doesn’t replace the fundamental work of finding out what you are doing for whom and why they want to pay you for it. But it helps you to find out how to say it, and how to appear on the photo. Let’s say you’re a profitability expert. You can be that in an “Everyman”- way, wearing a lumberjack shirt. If you’re a “Hero”, maybe you should wear a sharp suit and tie.…

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Have Business? Find Dragon!

If you have a business, you need to be seen and heard. But It can be difficult to muster up the motivation, courage, or courage, to speak about yourself. But if you’re on a mission, it is easy to speak up. It even becomes your responsibility. Because if it is you who knows how to rid the world of an evil dragon, you have to act! Every good story has a villain or a dragon. Something that is threatening not only to the hero but the whole village. Or, even better, the whole world. The dragon might be called “hourly billing”. Or “calorie counting”. Or “confusion about marketing”. If you don’t have a dragon yet, go find one. Then slay it.…

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Use a pen to think better

Last week I did a Storyboarding session with a group of people. It was a pretty complex communication puzzle that needed to be solved. There is a lot of information being processed in these three hours. But although it does require focus, I don’t think it is particularly exhausting.  There are several reasons for that. 1. I don’t have to keep the information in my head. It is all on paper, at the right place, and I can re-visit it when I need to.  2. drawing is fun and activates a different part of the brain than thinking (I think) 3. It is easy for everybody on the call to follow “where we are” in the process.  I can only recommend using…

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Brand Storyboard: Filmmaker Alison Coates

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Why, what, how, what if…

Writing is difficult. I’m always on the watch for the magic bullet that will make writing easier. Why-what-how is a very condensed recipe to structure information in a way to reach all learning types (symbolized with circle, square, triangle and squiggle) You can apply it to writing blog posts, courses, anything. It works like this: 1) Start with the WHY. Why should I read your text? 2) What is it you’re writing about? 3) How does it work what you’re explaining? 4) What happens if I do what you say? Sometimes you will focus more on the why, sometimes on the How-To – depending on if your readers already know what you are writing about, or not. Also called…

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