Idea Overflow

Brand messaging for brilliant business owners

Market your message

  I read somewhere: Don’t market yourself, market your message! Sounds good, doesn’t it? But finding your message isn’t always easy. Sometimes in my storyboarding sessions, a message emerges by itself. Sometimes it requires a bit of digging. After we have defined the customer’s circumstances, I ask: “We can see that your customer is stuck. How could that happen to…

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Your Flagship

I’m all about communicating clearly. But – you also have to know WHAT you want to communicate clearly! This is something that Donald Miller doesn’t talk about. He supposes that everyone knows what they want to offer and that what they are doing, works well. It is not always that straightforward, though. What do you do if you offer a…

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Urban Sketching at Holmegaard Værk

Last Weekend I walked around Holmegaard Glasværk in the old  glas manufacturing hall – now turned into an exciting museum. I was looking for motifs for a possible Urban Sketching class.

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Your solar system of topics

Are you clear about your THING? Your big idea, your vision, your life project? If yes, congratulations! If not, welcome to the club. I find it terribly intimidating to come up with a life theme. But why does it have to be for a whole life? Why not decide on a topic “for now”? My topic, for now, is “Brand…

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Pricing Excellence

When I came across this Ted talk  three years ago, I didn’t like the sound of “no one will ever pay you what you are worth”. At all. My premise was that people WOULD notice that I’m excellent, just from showing my work. I found it interesting enough to draw a note about it, but  I had no idea how…

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Eggs, Potential and the Messy Middle

Above you see the first stage of starting a project. So many ideas, so many possibilities! It feels great. But there are two more stages to come. But then, as soon as you begin pinning them down, it is as if they evaporate. On paper, they don’t look nearly as good as you had imagined them. This is true for…

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Daily Practice

I’m writing a daily email. And if you’re in the process of building an audience,  I recommend that you do the same. I had committed to a daily practice before – posting a drawing on Facebook every day – and it was life changing. Or, let’s say.. business changing. Not that publishing daily is easy. Here is how it felt…

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Writing template for posts and articles

  You have already written your Big Story for your next Ted talk (if not, download the  Signature Story template and get started! But what about the everyday writing you are struggling with? How can you produce content for social media posts, fast? I hate to sit with a blank page every time, starting from scratch.  I have tried copying what…

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A fertile ground for Aha-Moments

Recipe for growing new ideas – two minds, one paper, and a pencil! The other day I had a Brand Storyboarding Session with Paul, who is a brilliant and successful business consultant. He had gotten disenchanted with the corporate world and is toying with the idea of becoming a motivational speaker. He already knew how to help people through entertaining…

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My messy pencil – about hidden strengths.

Have you heard the saying “your mess is your message?” I think there is something true in there. During many years as a graphic designer, I didn’t do illustrations, because my lines were crooked and the whole thing looked „too messy“. Until one day I had the lightbulb idea to make exactly the messiness “my thing”. And I haven’t looked…

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