Idea Overflow

Brand messaging for brilliant business owners

A pyramid for your customers’ needs

Are you helping your clients survive – or thrive? These two words are often used together as if they were the same. But they are not. The answer depends on who you are working with. Where are they in their business? What do they need right now? But you can also approach it from your side. You could pick the…

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Draw your Framework

Do you have a process that you use with your clients? I bet you do, even if you haven’t thought about it much. I’d say it is worth giving some thought! As always, I think that drawing helps to think things through. A doodle would be enough. If you do identify your process framework, maybe you can come up with…

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Connect The Dots

Are you trying to generate more ideas? Or do you already have too many? If you are not following a well-trodden path, chances are that you are trying to connect a million ideas in your head. The good news is that they are most likely already connected! The way I go about finding the connecting thread is: 1) Draw them…

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Let it fly!

  I keep talking about the benefits of finding and doing your One Thing – the thing you want to get known for.   Think of it as your red thread. The One Thing can be an opinion. (Start with Why…) Or a specialized service. (Business Storyboarding!) Or a colour (Yves Klein…) Maybe it is something that you are already…

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Must see video with surprise guest

I’m not going to write a lot about this, to avoid spoilers. Sometimes, unexpected things happen and greet us!

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Gold in the Mud

  In market your message, I gave you some questions that might help with finding your message. It inspired me to draw someone digging. The heap of dirt reminded me that the message is often buried in a mess we have overcome. Like the formerly shy public speaking coach who is now teaching people to find their voice, and cut…

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Speed speech writing

  It took me a few years to find out that speaking is a useful skill. When I slowly began adopting the scary thought that this was a trainable skill, the universe promptly answered by hurling me via weird internet ways into the Wigan Speakers Club that was meeting online because of Covid restrictions. We have been meeting every other Thursday…

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Market your message

  I read somewhere: Don’t market yourself, market your message! Sounds good, doesn’t it? But finding your message isn’t always easy. Sometimes in my storyboarding sessions, a message emerges by itself. Sometimes it requires a bit of digging. After we have defined the customer’s circumstances, I ask: “We can see that your customer is stuck. How could that happen to…

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Your Flagship

I’m all about communicating clearly. But – you also have to know WHAT you want to communicate clearly! This is something that Donald Miller doesn’t talk about. He supposes that everyone knows what they want to offer and that what they are doing, works well. It is not always that straightforward, though. What do you do if you offer a…

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Urban Sketching at Holmegaard Værk

Last Weekend I walked around Holmegaard Glasværk in the old  glas manufacturing hall – now turned into an exciting museum. I was looking for motifs for a possible Urban Sketching class.

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