I asked some podcast-hosting friends about what to write in my pitch. The answer was always: “Tell me what my audience would get out of it”. But, it is surprisingly difficult to wrap your head around that. It requires seeing yourself from outside, from their point of view. Luckily, I have a tool…Read More
I am in the process of reworking my “about” page and have made an illustration. I use this method in my brand storyboarding sessions. On the left side, I list my client’s “authority” attributes. The hard skills like degrees, diplomas, licenses. Years of experience. On the right side, there is the “empathy” list.…Read More
I’d love to chat with you! Tell me a bit about your business, and I’ll send you a link where you can book a 15 minutes chat. – Where are you with your business today? – What are you struggling with? – How might Business Storyboarding help you? – What would be…Read More
“Your brand is what people say about you when you’re not in the room”.
I’m sure you have heard that before. It sounds like you don’t have much influence on it. But the opposite is true!
You “just” have to make your communication so simple that people can actually remember what you’re about.
If you’re a graphic designer – how are you different from other graphic designers?
If you’re a coach – why should people work with you? Pick one word, if you can.
To help you pick, here is a chart with words to choose from. Are you faster, cheaper, or more fun to work with than your competition? You may use synonyms!
As an example: A fellow list member, copywriter Kevin Freidberg has chosen “fast”. His thing is “the seven seconds website” (<-- Note: He found a NAME for his service!) And he doesn't say "7-second websites that convert, are pretty, and are easy to maintain". He focuses on one aspect - which makes it easier to remember. Genius! Once you have tentatively decided on a promise, try it out and see if you can actually say it. How does it feel if you write it in your Linkedin Headline? Maybe it helps to decide if you think about what is wrong with the other offers out there - and then pick the opposite. Or - if you're a rebel - maybe the opposite of the listed attributes inspire you more? I mean... whatever works! Do you have figured out your promise? If not - did you give the Promise Picker a try?Read More
You know what you are doing, but your audience doesn’t. One important part of marketing is to explain your people’s problems. The next part is to paint a picture of their paradise – how they will feel when their problem is solved. Then you have to give your clients a roadmap that explains how to work together…Read More
Did you notice that I didn’t write “easy steps”? I don’t think the process of building a website that attracts the right kind of clients is easy. It starts with that you have to know who “the right kind of client” actually is! In the images, you see the process that I help my customers…Read More
I learned something useful about pricing yesterday! In my Danish biz-class, the teacher shared the pricing-formula that she found in the book “80/20 Sales and Marketing” by Perry Marshall. It is about how to apply the Pareto Principle in business. I haven’t read the book yet, but I’m happy that I found a formula that…Read More
Can you use light-hearted drawings to illustrate serious business? This was one of the questions in yesterday’s Lill office hours. So I shared a few examples of sites that I have designed – mostly using photos plus illustrations – hopefully it will show that stock photos (yawn) aren’t the only possibility. I’m always…Read More