Idea Overflow

Brand messaging for brilliant business owners

What do you want to be known for?

What is your THING?

And, how many things do you offer in your business?

The question is not how many things you can do.

The question is - how many things do you offer currently - let's say on the front page of your website?

If it is more than one thing, chances are that you are confusing your visitors.

I know, we want to show off all the things we are able to do. I certainly do.

It was difficult to cut away all the other fun things that I do apart from Brand Storyboarding. Like, illustrations!

I love doing illustrations.

But I don't want to be known (only) as an illustrator. That's why I have tucked them away from my website. I want to be known for my strategic brand storyboarding.

That doesn't mean I don't do illustrations (and logos and websites) anymore.

I just finished a pack of illustrations for a client here in Denmark, the music school of Lejre Kommune, and I couldn't resist showing them off here.

It is actually a system where they can mix and match the figures with the background blobs, so it fits the context.

When I offer illustrations now, it is part of an "illustrated Visual identity". And I always start with a brand storyboard to make sure that your communication is on point.

To recap: The more things you offer, the more confusing it becomes, for you and for your customers!

But maybe I'm wrong, and it works out fine for you to have a whole menu of offers. I'd love to hear about your offer strategy.

When I offer illustrations now, it is part of an  "illustrated Visual identity". And I always start with a brand storyboard to make sure that your communication is on point.

To recap: The more things you offer, the more confusing it becomes, for you and for your customers!

How many things do you offer (publicly)?

 

 

 

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