What is your THING?

And, how many things do you offer in your business?

The question is not how many things you can do.

The question is - how many things do you offer currently - let's say on the front page of your website?

If it is more than one thing, chances are that you are confusing your visitors.

I know, we want to show off all the things we are able to do. I certainly do.

It was difficult to cut away all the other fun things that I do apart from Brand Storyboarding. Like, illustrations!

I love doing illustrations.

But I don't want to be known (only) as an illustrator. That's why I have tucked them away from my website. I want to be known for my strategic brand storyboarding.

That doesn't mean I don't do illustrations (and logos and websites) anymore.

I just finished a pack of illustrations for a client here in Denmark, the music school of Lejre Kommune, and I couldn't resist showing them off here.

It is actually a system where they can mix and match the figures with the background blobs, so it fits the context.

When I offer illustrations now, it is part of an "illustrated Visual identity". And I always start with a brand storyboard to make sure that your communication is on point.

To recap: The more things you offer, the more confusing it becomes, for you and for your customers!

But maybe I'm wrong, and it works out fine for you to have a whole menu of offers. I'd love to hear about your offer strategy.