You have to see it before you can build it

YOur Beautiful Business

See the Big Picture | Connect the Dots | Build your Brand

"I struggled with getting enough leads. Marketing was exhausting.

Already in our first session, Ingrid helped sharpen my focus. I found a specialization that is easy to communicate and delivers value to my customers. 

Now my marketing just works and is easy to do. A DREAM! I have so much peace now.

I highly recommend Ingrid's magic. Compared with usual business coaching, her visual approach is effective. And - fun!"

Husain Shekhani Ph.D., Ultrasonic Transducer Consultant

Are you juggling with (too) many ideas?

You have innovative, visionary ideas, but when you talk about them...

  • Your website looks and sounds waaay too generic!
  • You feel overwhelmed because what you do  seems to be too difficult to explain – intangible, abstract, or complicated
  • It is frustrating that people just don't "get" what you do.
  • Maybe because you’re not that clear about it yourself?
  • Creating content for social media or  newsletters feels exhausting!
Connect dots
brandstory elements pilot simpler

Let's connect the dots!

We take a deep dive into your business and get it all out on paper.

 If you see your ideas visually before you, it is easy to see patterns and find the compelling red thread.

With your Business Storyboard, it is as if you can walk around in your customer's life.

You'll know exactly how to talk to them, so they can hear you, understand, and are excited to buy from you.

"I got more clarity about my messaging in our first 3-hour consultation
than I have in the past 3 years working with copywriters and consultants."

Christopher Becker, weight loss coach

Work with me

We meet on Zoom. I share my screen.
Together we create the Big picture of your ideas, your message and your business while we talk. 

You walk away with clarity, a fresh perspective on your business, and a masterplan for your communication.

Here you can see a video about how to get from your storyboard to your website. And a video about  lighthearted illustrations for serious business here.

My Services



Visual Coaching

We will meet on Zoom, and I help you sort out your ideas.

We can meet for 90 minutes, or you can buy a package. Here is what we can do:

  • Find your focus and your niche
  • Find, refine and express your message
  • Design and package your service
  • Find and tell your story
  • Become visible: Social media strategy
  • I also help you organize your ideas on other topics

Instant illustration

  • I draw your ideas while we are talking on Zoom. This is an easy way to get a bunch of illustrations quickly!

Get in touch for a custom bundle or a one-month program!

See the prices and book here

Courses and Groups


  • Simple illustration for Business
  • Drawing on the iPad
  • Visual Frameworks
  • Drawing for Social Media

and more!

What customers are saying

People think „I need to get good at is selling and pitching“. But no. The first thing we need to go deeper on is clarity. This work that Ingrid is doing is where it all starts.

Tad Hargrave, Marketing for Hippies


Absolutely phenomenal

Deborah Harlow, coach and Heart sherpa





This is so cool! I couldn't be happier with my Storyboard. It makes it all more tangible

Jonathan Stark, business consultant




With her enormous experience and insight, Ingrid was helping me see how to put the whole thing together.

Libbla Kelly, positivity coach


I am so thrilled with this! Your work captures the essence of my business.

Karen Dietz, business storytelling specialist



I want to communicate quickly and succinctly how I am helping my clients. The picture helps me to sort it out in my mind.

Michael Fox,


I struggled for a long time trying to understand how all of the pieces of my business fit together  Following only three hours with Lill, I had a visual map of my customer journey in hand that I can share.

Sherry Richert Belul,


Ingrid has terrific insight .. it was fun seeing what I do come to life on the screen!

Highly recommended for those needing a new level of clarity in their brand.

Rochelle Moulton, authority brand consultant


Ingrid helped me to stand out by drawing the heart of my business. And it inspired me to start drawing my own illustrations, too!

Suzanne Harrison, web designer

You absolutely need to do this work. If you don't know the answers to these questions, you will never be able to position and market yourself.

Pia Silva, Worstofall Design

"I felt like I was seeing the tapestry of who I am as a professional unfolding before my eyes. I saw ideas, niches, strapline possibilities, new audiences… It was 100% enjoyable and I could see new doors opening as you drew."

Caroline Harvey, Public speaking coach & copywriter