Idea Overflow

Brand messaging for brilliant business owners

A pyramid for your customers’ needs

Are you helping your clients survive - or thrive?

These two words are often used together as if they were the same.

But they are not.

The answer depends on who you are working with. Where are they in their business? What do they need right now?

But you can also approach it from your side. You could pick the clients who need what you love doing.

Let's say you're a web designer.

If you love doing fancy custom made designs you don't want clients who are just scraping by and convince them to invest in an expensive website. Instead of lowering your prices, you could look for clients who have a different set of needs.

Try to find those who are willing to pay for a website that makes them look like the thought leader they are.

I came across the idea of a Maslow's pyramid of business needs in a book called "The Red Thread" by Tamsen Webster. (You are going to hear more about it in the future!)

This drawing is my understanding of this pyramid. It explains beautifully where you can come in and help your clients.

And why "Starting with why" might not be such a great idea after all.

Are you clear about where on the pyramid you go in and help your clients? Or do you have several entry points?

 

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