Amplifying ideas

I met Anaik Alcasas in Seth Godin's Storytelling workshop.

We noticed each other because we are interested in exactly the same things: Visual thinking, and transforming ideas into messages.

Why is this important? Isn't it enough to have breakthrough ideas?

No, it isn't.

You have to communicate your ideas, otherwise, the world will not adopt them. And that's what Anaik's book "Amplifying Ideas"" is about.

"We live with the maddening reality that in today’s noisy world, the best ideas don’t always win. So those who care need to work harder than ever to make sure important ideas are resonating in ways that will inspire lasting change. Studies show we can cut through the noise with a product, idea or service in six easy steps!" (from the Anaik's Amazon page)