What I mean by that is a 2-4 word message that you want to repeat over time in 1000 different ways.

We did a 2-minute exercise about that in the Visual Minds Meeting:

It blew me away how everybody created a message that fits their business, in only two minutes!

The participants – web designers, midwife, forest guides, and more – came up with great messages like: Become Unstoppable, Grow Wings, Plant Happiness, Be Crazy ...

Of course, then we also illustrated the messages.

Do you have a battle cry for your business?

I'd love to hear it!