Do you know who you are and what you are doing?

I guess.

Can you SAY who you are and what you are doing?

It can be surprisingly difficult. Especially if you do something that is intangible, complicated, or new.

Of course, you don't NEED an original label. I lived my life happily with the generic label "graphic designer" until I found out that the cost for a generic label was... generic jobs.

If you want to play with your branding statement, I made a worksheet that might be helpful. Collect inspiring words, cut them out and combine them. If it doesn't work out of the box, change the position of the statements.

I made a worksheet that might help you play. Collect inspiring words,  cut them out and combine them. If it doesn't work out of the box, change the position of the statements.

Or make your own template!

My current label is "Brand Strategist with a pencil". And I help coaches and consultants find their clear (or, magical?) brand message.

Here is the template

Have fun! And, I'm curious about what you come up with.

And if you want to dive deeper into it, check out my "Gamechanger Brand Storyboarding Course" - a fun and inspiring way to take a fresh look at the big picture of your business and connect the dots of your message, your story and your service that is a game changer for your clients - and for you.