News from the Lill Branding Universe

Just be you!

All the marketing advice out there requires you to "be authentic".

But what if "authentic" is so quiet that nobody notices you?

Or if your "authentic" is too bold and bright for your corporate customers. Should you then tone yourself down? Or find new customers?

What if you hate public speaking. Should you do it anyway, or would that be "inauthentic"?

I'd like to hear your take on it!

 

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