I read somewhere: Don't market yourself, market your message!
Sounds good, doesn't it? But finding your message isn't always easy.
Sometimes in my storyboarding sessions, a message emerges by itself. Sometimes it requires a bit of digging. After we have defined the customer's circumstances, I ask:
"We can see that your customer is stuck.
- How could that happen to talented, smart people like that?
- What is wrong with the world/society/your industry?
- Were they made to believe something that is just not true?"
The answer is often very interesting. Try it out! It might lead you to your message
And if you found something – let me know. I'm curious!!
Ingrid "Message Maker"
P.S. If you want to dip your toes into the creative juices of a storyboarding session, you can buy a Brand Brainstorm here. Or book a taster session with the button at the top.
It might be all you need to get you unstuck!