Last week I wrote about spreading breadcrumbs so people can find you / your website.
But once they are on your site, what is it you want them to do?
You need a "call to action". Here are two possibilities:
- If you have productized services, a freebie and a welcome email series in place: Get them on your mailing list!
- Or do you want clients for your high-ticket service? Direct them to your calendar so they can book a discovery session.
You can also use both. That's what I am doing.
Until last week my main CTA (call-to-action) was leading to a free storyboarding taster session. It worked well. Until it worked too well, and I got flooded with appointments. I loved every single one of them, but it was too much.
Now I'm trying something called "paid discovery": You can buy a taster session. We'll see how it goes.
Alternatively, they can subscribe to this list. This is my "secondary CTA".
Tell me about your call to action: I'm sure there are more possibilities than the two that I mentioned above.
What is yours, and how does it work?