My ears always perk up when I hear about a storytelling or messaging recipe.

When I found Tamsen Webster's "Red thread" storytelling framework, I immediately translated it into a visual map - sprinkled with my own ideas.

 

Start with WHO

If you're not sure about your niche, print a whole stack. It might be a very clarifying exercise!

What are you offering for whom - and what is their obvious goal?

My people (that's you!)want to build a successful business. (and let me know if I'm off about something!)

The obvious problem is that they are not promoting themselves enough. Traditional, left-brain-only business building and marketing feels yucky, right? Therefore I declared it the enemy

They also have a hidden problem.  their creative genius isn't on board.

They are visual thinkers and would like to draw, but they think they need to be "reasonable" and focus on business.

 

 

Click here to download the pdf. Maybe you want to print a stack in case you're not totally clear on your niche.

I walk you through the template and show you how I filled it in for my own business.

You'll also get notifications about my workshops, a drawing-minicourse and my lovingly illustrated LiLL mails.

It feels much better to market your message instead of marketing yourself. I hope this framework helps you with it.

Happy red-threading!