You can't sell something to someone who doesn't want what you sell.
There needs to be some kind of gap in their life that they want to fill.
This can range from barely noticeable to big struggle.
Can you identify at which stage your people are likely to buy your service?
This is the person that I draw first in my storyboarding sessions.
This is the person you need to talk to on your sales page.
In my sessions, I always ask my clients: Does THIS person in THIS state of mind want what you are talking about now?
It makes it easy to find the right words.
If you want to use the power of visual thinking for yourself, or when working with clients, here is the link to the class.