Idea Overflow

Brand messaging for brilliant business owners

Pricing Excellence

When I came across this Ted talk  three years ago, I didn't like the sound of "no one will ever pay you what you are worth". At all. My premise was that people WOULD notice that I'm excellent, just from showing my work.

I found it interesting enough to draw a note about it, but  I had no idea how to implement it in my own work-life.

Interestingly,  "communicating their excellence" is what I'm helping my clients with now!

Watch Casey's Ted Talk here. I'm going to re-watch it, too!