Creative entrepreneurs often think they would feel boxed in when they hear they should find a niche.
I did too, back in the day.
When I started my design business, I took on every job that came my way, from corporate identities for high-tech companies to cute designs for storage boxes.
I told myself that I enjoyed the variety.
But I wasn't happy with all the jobs that came in.
I felt my head would explode if I had to typeset another package insert with tiny text in various languages.
Here is the turning point in my business.
I didn't want to continue like that.
I wanted to bring more ME into my work.
But I didn't know which direction to go yet.
So I drew a diagram with all the possibilities.
I circled all the promising elements in red.
I still didn't know how to do it.
But today to my surprise I find myself doing exactly the fun stuff that I had drawn 7 years ago!
Here is my magic diagram:
P.S. I'll explain this and all the other visual exercises to help you find your thing in my Big Picture Workshop next Tuesday, at 8 PM Copenhagen time.
It will be fun.
You'll even learn to draw!