I have followed  Alastair McDermott for some time, and I'm impressed with how he built his brand through podcasting.

I met with him to talk and sketch the challenges faced by highly skilled professionals who wear an "invisibility" cloak.

They often work long hours and struggle with marketing. They are too busy with client work.

It gets frustrating when they see that less skilled and knowledgeable competitors make more money and have more free time.

Alastair helps them become recognized authorities by developing their brand.