Do you have to solve a burning need with your services? Louis Grenier talks about the "bleeding neck problem".
Here is a case study with one subject - me:
About me: I do and teach simple illustrations for business. It works well, I love it, and I have no plans on changing it. My message is: Drawing doesn't have to be art.
But then, something happened.
Somebody mentioned a painting course by a woman called Louise Fletcher who teaches abstract painting, has a nice way of talking on video and seems to be good at explaining stuff.
All of a sudden, I noticed how much I missed making art.
Funnily, I hadn’t been aware of this before I saw Louise’s course video!
I don’t have time for abstract painting.
The course is expensive.
I can paint without taking a class.
But after I looked at her sales page, I became aware of a gap in my life that wasn’t there before!
And I started talking myself into buying.
“I could paint without taking an art class. But probably I won’t.
I have deserved a treat.
It will inspire my illustrations.
I can deduct it from the tax.
It will be interesting to see how she runs this.
It is called Find your Joy!”
This course doesn’t cure a bleeding neck problem in my business or life that I’m aware of.
But I chose to listen to a voice that talked about joy and inspiration - and I'm looking forward to it! (And don't worry, I won't completely change my drawing style)
I'm curious - What are the hidden motivations when you are buying stuff? Does it mostly fall into the "health, wealth and relationships" category, or do you buy stuff "just for fun"?