Writing is difficult.
I’m always on the watch for the magic bullet that will make writing easier.
Why-what-how is a very condensed recipe to structure information in a way to reach all learning types (symbolized with circle, square, triangle and squiggle)
You can apply it to writing blog posts, courses, anything.
It works like this:
1) Start with the WHY. Why should I read your text?
2) What is it you’re writing about?
3) How does it work what you’re explaining?
4) What happens if I do what you say?
Sometimes you will focus more on the why, sometimes on the How-To – depending on if your readers already know what you are writing about, or not. Also called “where they are on the buyer’s journey”.
Btw, this is also a version of my Storyboard template.
Try it out and see if it helps!