Lill Branding Blog

You have to trigger a Rolodex Moment

What do you say when you get asked: "And, what do you do in your business?"

Unless you have a very defined role like "painter" or  "chef", it can be tricky. You don't want to give a long-winded answer, but you also want to be specific enough. After all, it could be that your new acquaintance knows somebody who needs your services!

Here is a word I learned from business coach Jonathan Stark:  Your message needs to trigger a "Rolodex moment". When you say what you do, it should trigger their brain to search for people who need exactly your service.

"Career coach" is better than "Coach". "Career Coach for moms" is even better. And if you are a "Career Coach for moms with 5 kids", you can be sure that they will search the Rolodex in their brain for matches.

Of course, triggering a Rolodex moment is easier if you don't do something very unusual or new.

The answer to "and, what are you doing?" is also the most important part of your website. It should be very, very clear and concise

I myself have landed for now on the sentence "I help coaches and consultants to figure out their message".

What do you say when people ask you what to do?

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