Your thing and the box

"What is your one most important, your signature service?"

This is the question where I often meet resistance when talking to clients.

They don't want to be put in a box.

But try playing with the thought of narrowing down your offers.

What is the one thing that is most effective?
The one thing that interests you most?
The one thing that makes you different from everybody else?
Or, can you find a red thread that unites all the different things you are doing?

Restraints don't have to be bad.
Can you find a box that you are happy to embrace?

I'm curious! Do you have an answer?