branding

Claudia Heimer was in the hot seat of my last Branding Café sketching session. She helps board members of companies to take steps toward a B-Corp certification You can read more about her here boardroomofthefuture.net and here www.fitboard.ai To attend the next session, you can register for notifications here   Here is a sped-up clip from…

What is the shape of your business? Visual business models are like a shorthand for communicating what you do. But… your business doesn’t have one, but many shapes! You can… – Use a rectangular matrix to explain options to choose from. – Draw a Venn diagram to show the main “ingredients” of your business. -…

https://www.ingridlill.dk/wp-content/uploads/2022/11/Become-unstoppable.mp4 Are whiteboard videos still a thing? When I saw the first RSA Animate videos a few years ago, I was impressed and inspired, and I also wanted to do something like that. After my first few attempts, I discovered that video was a lot of work, and I wasn’t willing to invest the time.…

Searching, finding or creating something new? Creating lots of content is great. Having a whole library of texts and drawings that you can repurpose is such a time saver! In theory. The catch is: How do you find the one perfect picture from two years ago that you know is hidden in one of your…

Can you explain what you do in your business? Sometimes you have to give a comprehensive overview of everything you help your clients with. Or, you have to explain what you don’t help your clients with. Even if you don’t have to explain anything, it is important to be clear about your customers’ journey in…

Here is an exercise to test your messaging: Would you wear it on a T-Shirt?

Pricing-first strategy I’m sure you have heard about the Pareto principle. Focus on the 20% of your business that brings 80% of your income. My drawing is based on the book: “80/20 in business” by Perry Marshall (which I haven’t read in-depth yet). His product-ladder formula triggered a new way of thinking about price in me.…

Hello, We all want it badly: To increase our productivity. “Atomic habits” is a great productivity book and mega-bestseller; I’m sure you have read it (or at least have it on your shelf). The gist: Develop a productivity habit, in small steps. This is what successful entrepreneurs are doing, isn’t it? Linkedin superstar Justin Welsh…

We are entering the last quarter of 2022. A great time to revisit your goals! Do you want to get social media followers? Sell your course? Develop a creative practice? With the right focus and vision, you can achieve as much – or more – in the last three months as you did the whole…

  How do you deal with the parts of your work that you don’t like? For me, everything that isn’t “creating” feels like a waste of time. Which isn’t a very helpful attitude when I need to organize files in a spreadsheet. I heard the tip to activate a “robot mode” that helps to get…

Grasping Conflict Escape

Unusual ideas are difficult to communicate. The first step is to understand them thoroughly. As far as I know, the best way  to work through a set of ideas is to visualize them. A few years ago, I scribbled some sketchnotes from Göran Backlund’s book “Refuting the external world”. (Read at your own peril!) The drawings…

Do you hate to write sales emails? Here is the (not-so-secret) ingredient that has made a BIG difference for me: A little sketch adds a bit of lightness and fun to sales emails and Linkedin posts. More fun to make, and more fun to receive! Illustrating your posts on the iPad is fun and flexible:…

How to draw two children in a city? A dark forest? A sleazy wolf in a hotel lobby? And little red riding hood going berserk? This was a challenge I had when I designed an illustrated audiobook for the children’s theatre DET LILLE TURNETEATER a few years ago. And here is how I solved the…

Since you are reading my post here, I guess you are interested in illustration, branding, and business building. Probably also in creativity and joyful play. That means you are the perfect candidate for my program, the Visual Thinkers’ Business Club! So I wonder, why aren’t you already a member of our lovely group? If you’re sitting…

Medha is a coach and energy healer. She wanted to learn how to illustrate her newsletter and blog posts with drawings instead of stock images. She has been a part of the Visual Thinkers’ business Club for some time. Because she lives in Australia, she can’t come to the live meetings. But she is using…

Don’t underestimate the power of “just-for-fun”! It could change your life. I always loved drawing. But for most of my life, I didn’t do it publicly. I thought I wasn’t good enough. I didn’t know what I wanted to say. It felt like I indulged in my hobby, or a dream, instead of working. Little…

I got an email from my hosting service Simplero that my little email list is growing – from zero to almost a thousand subscribers!!! Yay! But, I have to pay more for their services when I reach the magic number. Oh no. There are quite a few contacts on my list that don’t open my…