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I did a session with “Crisis Compass” CEO Thomas Lahnthaler. We talk about how business owners can create their own choices in uncertain times. Here is an excerpt from our conversation. You can watch the whole session below. Complete session recording  

“What is your one most important, your signature service?” This is the question where I often meet resistance when talking to clients. They don’t want to be put in a box. But try playing with the thought of narrowing down your offers. What is the one thing that is most effective? The one thing that…

All the marketing advice out there requires you to “be authentic”. But what if “authentic” is so quiet that nobody notices you? Or if your “authentic” is too bold and bright for your corporate customers. Should you then tone yourself down? Or find new customers? What if you hate public speaking. Should you do it…

last Friday I started to give away free website reviews. A handful of my readers was so brave to accept my offer and sent me over to their website. It was lovely to see what they are doing – I looked at sites of artists, app developers and coaches. Five minutes is not a long…

I want to offer you a gift for signing up to my newsletter: Free 5-minute- website reviews! It is very easy: sign up and send me your website address, and a few words about what you want your site to do. (Btw, this can already be an eye-opener!) I’ll then send you a little video…

Yesterday I sent out a mail where I wrote “know” without k in the topic line. How embarrassing. But what can I do? Once an email is sent, it is gone. Laugh, and move on, as a kind soul suggested.
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Have you checked the brand quiz here on the site? It is like a personality test for your brand!  The quiz is based on Carol S. Pearson’s book “The Hero and the Outlaw”, based on ancient Story archetypes. It is fun to do and can be helpful in finding your brand voice. It doesn’t replace…

If you have a business, you need to be seen and heard. But It can be difficult to muster up the motivation, courage, or courage, to speak about yourself. But if you’re on a mission, it is easy to speak up. It even becomes your responsibility. Because if it is you who knows how to rid the…

Last week I did a Storyboarding session with a group of people. It was a pretty complex communication puzzle that needed to be solved. There is a lot of information being processed in these three hours. But although it does require focus, I don’t think it is particularly exhausting.  There are several reasons for that. 1. I don’t…

Writing is difficult. I’m always on the watch for the magic bullet that will make writing easier. Why-what-how is a very condensed recipe to structure information in a way to reach all learning types (symbolized with circle, square, triangle and squiggle) You can apply it to writing blog posts, courses, anything. It works like this:…

  When people think about branding, they think about logo and colours. I did, too, for the longest time. Heck, I studied visual communication and did graphic design for decades.  But now I see that positioning, identity,  and marketing all go together.  If you are able to solve a  sticky problem for your clients, they…

It can be challenging to publish content consistently – be it newsletters, blog posts or social media content. Not because you have nothing to say or show. On the contrary. Chances are that you have too many ideas. I know this problem all too well! It helps to know your core message. Once you have…

The challenge: To make invisible work stand out Meet my client Gregory Tutunjian from Boston, Massachusettes. He is an experienced management and IT consultant with a whole tail of abbreviations in his Linkedin Profile. PMI-ACP, CDA, SPC5…. Greg contacted me because he was struggling to communicate what he is doing in his work. Here is…

Christopher Becker – coach [b] – is passionate to get the word out about his comprehensive fat loss program. We started by nailing down his message, by really getting into his customers’ heads. Chris knows how his clients are feeling, having been overweight himself. So for me, it was just a matter of capturing the…