Don’t market yourself, market your message

  Don’t market yourself, market your message! Back then when I was a graphic designer, I was relying solely on word-of-mouth for getting jobs. I wouldn’t have known how to…

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No B.S. Agency – a Brand Storyboard Interview with Pia Silva

I spoke with business coach Pia Silva about the new program that she and her husband Steven are putting out in the world. Here is their website: Worstofalldesign.com   Here…

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Draw-Your-Dreams Workshop

January is a good time to look ahead – have you set your goals and visions already? If not, why don’t you come to my free workshop today and have…

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Reach for the stars

I find it difficult to set goals. Should I go for the stars (or, Oprah…), or be realistic and for starters strive for something boring like a stable income? When I’m…

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Amplifying ideas

“We live with the maddening reality that in today’s noisy world, the best ideas don’t always win. So those who care need to work harder than ever to make sure important ideas are resonating in ways that will inspire lasting change. Studies show we can cut through the noise with a product, idea or service in six easy steps!

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Working on weekends?

I have to admit – I work on weekends. Here is what I did last weekend: A tiny bit of administrative work that I didn’t get done during the week.…

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Superpower? Me?

What is your superpower? „Superpower” sounds like something big and unusual. But maybe that’s wrong! The other day I did a Brand Kickstart session with somebody who wants to focus…

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Fight Funnel Vision

  If you are an entrepreneur in the online space, you have come across the concept of funnels. The idea is simply that you give people a little freebie in…

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How to talk about your business

Last weekend I drew an illustration. I posted it yesterday as a visual story in a slideshow on LinkedIn. You can see it here.  (You’re welcome to say hello in the…

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Branding the Thick Shelled River Mussel

The Thick Shelled River Mussel is almost extinguished species. They found a few survivors though – almost in our back garden  – in the river Suså. (Imagine a wide creek…)…

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Simply Celebrate: From Storyboard to Video

Sherry Richert Belul helps creative women live the life of their dreams – through an uncommon vehicle: Celebration. Celebration of moments,  celebration of other people, celebration of yourself. Her mantra…

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What do you want to be known for?

What is your THING? And, how many things do you offer in your business? The question is not how many things you can do. The question is – how many…

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Book a free and friendly chat!

I’d love to chat with you! Tell me a bit about your business, and I’ll send you a link where you can book a 15 minutes chat.   – Where…

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Podcast Pitch Storyboard

  I asked some podcast-hosting friends about what to write in my pitch. The answer was always: “Tell me what my audience would get out of it”. But, it is surprisingly…

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About meee!

I am in the process of reworking my “about” page and have made an illustration. I use this method in my brand storyboarding sessions. On the left side, I list…

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The Promise Picker

“Your brand is what people say about you when you’re not in the room”.

I’m sure you have heard that before. It sounds like you don’t have much influence on it. But the opposite is true!

You “just” have to make your communication so simple that people can actually remember what you’re about.

If you’re a graphic designer – how are you different from other graphic designers?

If you’re a coach – why should people work with you? Pick one word, if you can.

To help you pick, here is a chart with words to choose from. Are you faster, cheaper, or more fun to work with than your competition? You may use synonyms!

As an example: A fellow list member, copywriter Kevin Freidberg has chosen “fast”. His thing is “the seven seconds website” (<-- Note: He found a NAME for his service!) And he doesn't say "7-second websites that convert, are pretty, and are easy to maintain". He focuses on one aspect - which makes it easier to remember. Genius! Once you have tentatively decided on a promise, try it out and see if you can actually say it. How does it feel if you write it in your Linkedin Headline? Maybe it helps to decide if you think about what is wrong with the other offers out there - and then pick the opposite. Or - if you're a rebel - maybe the opposite of the listed attributes inspire you more? I mean... whatever works! Do you have figured out your promise? If not - did you give the Promise Picker a try?

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Your 1-2-3 process

You know what you are doing, but your audience doesn’t. One important part of marketing is to explain your people’s problems. The next part is to paint a picture of their paradise – how…

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Build a website in 5 steps

Did you notice that I didn’t write “easy steps”? I don’t think the process of building a website that attracts the right kind of clients is easy. It starts with…

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From Storyboard to design

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product ladder pricing formula

Pricing for Productized Service

I learned something useful about pricing yesterday! In my Danish biz-class, the teacher shared the pricing-formula that she found in the book “80/20 Sales and Marketing” by Perry Marshall. It is about…

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