The Kindness Method, with Shahroo Izadi

I had a chat with Shahroo Izadi, who wrote the book “The Kindness Method.” I started reading it, did a few exercises, and was so impressed that I immediately contacted…

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Brand Promise Finder

What is your brand promise? In detail? If you are struggling to explain the outcome of what you are selling, try drawing a diagram. With overlaps. You can watch your…

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Big Idea Sketchcast – Lego Serious Play with Gosia Plotka

Join me as I dive into the world of LEGO® Serious Play® with Gosia Plotka. As a facilitator in this method, Gosia explains how this innovative approach aids students in…

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Your Brand Persona

You are not your brand persona. Even if you are “authentic” in your brand. Your brand persona is a simplified version of you. And… is there a better way to…

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Instant Clarity

Are you confused about your message? Or are you just not aware of your own clarity? Just this morning, I talked with a wonderful coach who told me that she…

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Happy places – at the edge

In my post “The Hop Method” I talked about finding places you want to run to. But – how do you find those happy places in your business? They are…

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The Hop Method

Are you also hearing advice about consistency all the time? 😮 Post at the same time every day on Linkedin. 😮 Write a newsletter every week. 😮 Stay with the…

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Fear obscurity

What is the biggest fear for your business? 😱 Losing subscribers? 😱 Working too many hours? 😱 Not meeting your money goal? Louis Grenier from Everyone hates Marketers ) is…

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I do what it takes to..

Here is a “Find your why” prompt that I stumbled upon: Answer the question: ‘What do you do?’ (in your mind) with ‘I do whatever it takes to…’ For me,…

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Simplero – Calvin Correli

I met with Simplero founder Calvin Correli for a sketching session. This is the software that I’m using daily, for my courses and emails. And while working in Simplero, once…

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Workshop Results: The Numbers

My email subscribers noticed I’ve been email-happy lately. Yep, I was spreading the word about my recent Big Picture Workshop. Was I worried about sending too many emails? You bet.…

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Brand in a Nutshell Portrait

In my last Big Picture workshop, I shared my journey from a “tall girl in a small city” desperately trying to fit in, to helping my clients how to stand…

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Don’t niche down (do this instead)

  My current business started with a “magic diagram” where I circled all the elements that made it into my signature service. With that decision, I transformed from being one…

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The magic diagram

Creative entrepreneurs often think they would feel boxed in when they hear they should find a niche. I did too, back in the day. Storytime!  When I started my design…

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Don’t be the cheap alternative!

Don’t be the cheap alternative! (Wrong) thoughts about niching. Creative people have many ideas. You probably enjoy working in different areas, with diverse clients, using one of your many skills.…

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The Big Picture Workshop

Where do you send people when they have been on your website, and they want to learn more about your work? Have you ever tried to explain everything you do…

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Camera confidence & cartoons

They say nothing gives your audience a better taste of your vibe than video. I politely disagree. The truth is – video only shows your authentic self if you’re comfortable…

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Idea and strategy goldmines

You don’t need any drawing skills to draw a Very Useful Venn Diagram. Start by drawing some circles or ovals on a piece of paper. Then fill them with the…

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Superpower? Me?

What is your superpower? „Superpower” sounds like something big and unusual. But maybe that’s wrong! The other day I did a Brand Kickstart session with somebody who wants to focus…

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Start simple

My first online course was an epic fail (but here’s what that taught me) When I started my teaching journey, I bit off more than I could chew. I tried…

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